Hookii Neomow X User Story:
Tom’s Journey to Effortless Lawn Care

Hookii Neomow X User Story: Tom’s Journey to Effortless Lawn Care

In October 2023, Tom, a lawn care enthusiast from New York, stumbled upon Hookii through a YouTube video. Captivated by the product’s innovative features, he and his wife decided to support Hookii as backers and beta testers. By August 2024, they had received their Hookii Neomow X and began their journey of testing it extensively. As avid gardeners, they shared their experience with the product, helping spread the word and introduce Hookii to a broader audience. Through their feedback, they’ve not only shaped the development of our product but also helped us stay focused on delivering user-driven solutions.

What does the new production model of the Hookii Neomow X look like out of the box?

Insights from Tom: A User's Perspective

During our conversation, Tom shared several key impressions of Hookii:

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"Setting up Hookii is easier than setting up pretty much any other mower we’ve worked with, thanks to its advanced LiDAR and vision-based system. You just drive it around—there’s no need to worry about mounting RTK or anything like that."

Tom shared

Brand Response: The design philosophy behind Hookii Neomow X is to minimize technical barriers so that anyone can get started with ease. Leveraging 3D LiDAR and vision fusion technology, the mower creates precise lawn maps without requiring physical boundary wires or complex beacons. Users simply guide the mower across the lawn once, and it takes care of the rest. This “plug-and-play” design significantly enhances user convenience and satisfaction.

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Views of lawn mowed by Hookii Neomow X

Intuitive App Features for Customization

Tom praised the app’s intuitive design and functionality:

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"With Hookii, creating lawn striping or adjusting boundaries is incredibly easy. The app allows you to modify the map directly without needing to delete the entire area or start from scratch. It’s a simple and convenient solution that makes customization effortless."

Tom shared

Brand Response: We understand the importance of personalization for lawn care, especially for users managing complex or multi-zone layouts. The Hookii app offers a highly intuitive interface, allowing users to adjust boundaries and mowing zones in real-time without repetitive steps. Additionally, the “lawn art” feature enables creative customization, turning every lawn into a unique masterpiece. This functionality not only improves efficiency but also adds an element of fun to lawn maintenance.

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Hookii Neomow X - Use Custom Mode to Match Stripes Between Mowing Zones

Designed for Complex Lawns

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"Overall, Hookii Neomow X is better suited for larger lawns with multiple mowing zones and complex lawns with gentle slopes."

Tom concluded

Brand Response: This aligns perfectly with our product vision for the Neomow X Series, tailored to meet the needs of diverse lawn conditions.

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Hookii Neomow X Mowing

A Heartfelt Message and a Shared Vision

During our conversation, Tom shared his concerns about Hookii's growth, particularly a period when communication from the brand was limited, leaving users uncertain about its direction. He encouraged us to engage more actively with our community and listen closely to their feedback. His insight was invaluable, underscoring the importance of transparency and connection. Hookii has faced its challenges, but the unwavering support of users like Tom and his wife has been a driving force behind our progress, helping us get to where we are today.

Looking Ahead

We are committed to improving communication with our community, ensuring that “every question is answered and every concern addressed.” We have exciting plans for new activities, product enhancements, and exceptional service. If you have ideas to share or would like to participate in Hookii’s user interviews, we would love to hear from you at echo@hookii.com. Your stories and experiences help shape our path forward.

To Tom, his wife, and all our supporters:

Thank you for your trust and belief in Hookii. Your encouragement is the heart of our journey, and together, we look forward to building a brighter future with Hookii!